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What is the difference between WhatsApp, Business App and Business Platform?
The consumer app is for general communication. Business App fits lone operators or small teams managing a business profile and inquiries. Teams needing assignment, system integration and larger operations should evaluate Business Platform and approved providers. More accounts do not create more reliability; each channel needs a real business use, number and ownership path.
What belongs in a business profile and verification request?
Use the real business name, description, website, address and contact details, and keep the brand, domain and legal entity consistent. Verification may require additional documents and is decided by Meta. A green badge, Platform access or name approval is not an automatic outcome of purchasing assistance.
Who should own the number and account?
The customer should control the number, email, two-step verification, recovery details and business assets. A provider should work only within authorized scope and document post-delivery administrators. At handoff, confirm who can sign in, how recovery works and how to remove the provider.
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