What are click-to-WhatsApp ads?
A person clicks a Facebook or Instagram ad and starts a WhatsApp conversation with your business. It suits products requiring consultation, but clicks are neither qualified leads nor orders.
How do I prepare the first campaign?
Confirm business and advertising assets are available. Choose a product, audience and market. Prepare creative, greeting, qualification questions and a responder, then select the WhatsApp messaging destination in the current ads interface. Test the inquiry journey before launch.
Why are there many chats but few sales?
Track useful inquiries, qualified leads, quotes and sales separately. Check response speed, consistency with the ad and follow-up ownership. Divide total spending by qualified leads; with zero leads, cost per lead is undefined.
Compare manual replies, Business App and CRM workflows
Start with Business App for light solo use. Evaluate a workspace and official API when assignment, ongoing follow-up and attribution become necessary. Budget for ads, messages, providers and handling. Check current Meta rates rather than assuming historical free-message rules are permanent.